reflections

Are you using FeedBurner to push your RSS feed to your readers? If you’re not then this is why you should!

I’ve used FeedBurner since I started this blog, but I haven’t quite been able to justify the cost of using their pro features - so I was delighted to find out that Google (the new owners) will be making an announcement later today that they will be offering them for free!

TotalStats and MyBrand, both previously for-pay services, are going to be offered without charge. Stats Pro will allow you to see the number of people that have clicked on the individual content items in your feed, and also see the reach of your feed (an estimation of the number of subscribers that interact with your feed content on a daily basis).

MyBrand lets you use your own domain name for the feed, instead of the FeedBurner one. Totally pointless for most bloggers, but useful for companies that are thinking about running a corporate blog.

Edit: read all about it on the FeedBurner Blog.

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