reflections

What does design mean to you? For me design is both the process and the final product of an endeavour to fulfil a personal or professional brief. Whether you’re creating a piece of graphic work, a website, or a design for a new product, the underlying principal is the same – and the creative process is everything. So how do we make ourselves better designers?

Despite very different backgrounds, most designers offer the same advice – reading the brief and planning your work on paper are two frequent suggestions. Design is wonderfully subjective though, and we all have different ways of getting better results. Here are some of the things that have helped me become a better designer…

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