The Design Experiment. Do Designers Think Alike?

Every designer is influenced by their surroundings, the people they meet, and design trends - but does that mean that we’re all affected in the same way, or does each of us retain a sense of uniqueness in our designs - regardless of influence?
Tara at the Graphic Design Blog decided to run an experiment to find out. The experiment (open to anyone who wants to take part) requires you to scribble down a logo idea (or several if you wish) for two fictitious companies.
Well, I couldn’t resist finding out if my patterns of thought when designing are my own - so without further ado, I present my submission to the experiment!
Caffeine Rush - Espresso Machine & Accessory Supplies
The first scan shows my initial brainstorming sheet. I wrote down the two words from the company name, then strung off various keywords and sub-words that were related to them. Finally I put asterisks by the words that had visual cues for me.
The main idea I played with on the second sheet was the different ways of portraying coffee cups and mugs (1-5, 13, 15). I also looked at coffee beans (6-9) and their shape, latte art swirls (10-12), coffee leaves (14) and a remembered idea for a lettering style (16).
The third sheet shows me playing around with various ways of indicating speed (17-20) and movement (21), and drawing out an idea about a rocket (!) that popped into my head (22). There’s also a stamp motif idea (23 - like they have burned into the sides of coffee sacks), and some messin around with letter spacing, word division and text placement (24-30).
Cheap ‘n’ Cheerful - Budget Fancy Dress Shop
Same as before, but I wrote down three main keywords this time, strung off the related keywords and sub-words, and put in the asterisks by the most visual words.
I played around with various clown, jester and harlequin concepts on this sheet (1-5) and then a couple of interesting ways to use them (6 - glove puppet, 7 - toy on a stick).
This sheet’s got a couple of jack-in-the-box ideas (8 and 9), and then I’m playing around with letter styling, word positioning and placement of the graphic (10-14).
The Final Designs
I realise that this wasn’t a part of the experiment - the sketches alone should be enough alone to indicate my thought processes - but I couldn’t stand the idea of not taking my favourite concepts through to completion! So, here they are…
Thanks again to Tara for coming up with the idea - I can’t wait to see the results of the experiment…
Remember to check out the other submissions too: Tara’s sketches are here, Tess (from Thoughts and Such) has some up here, and Siong’s are here.









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