reflections

Both the stock market and real estate industry have long been populated by day traders and “flippers”, those that buy and sell in a short period of time in order to make a quick profit. With luck, this process can then be repeated over and over for a reasonably stable income - and you might even get rich!

Flipping Fun

A unique breed of entrepreneur is starting to emerge - one that takes the concept of flipping to the area of buying and selling online businesses. The shrewd investor will locate an underperforming business, buy it, work their magic to improve performance and then sell it for a good margin. It is by no means easy and certainly requires a lot of research and due diligence, but the rewards are there and it’s a lot of fun too!

The big advantage of buying a site is you don’t have to establish an audience and wait for the site to be indexed within search engines. Most webmasters, even those that don’t know their SEO from their XML, will understand the benefit of link exchanges. Even the most poorly managed sites should have some form of backlink network developed and return a result in the major search engines. It may not be a top ten search result but it will be a result ready for you to optimize and improve.

I intend to write a series of articles on website flipping, covering top acquisition strategies, places to shop for sites and details on how to avoid the common pitfalls. If there’s a topic you’d like to see covered then let me know!

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What does design mean to you? For me design is both the process and the final product of an endeavour to fulfil a personal or professional brief. Whether you’re creating a piece of graphic work, a website, or a design for a new product, the underlying principal is the same – and the creative process is everything. So how do we make ourselves better designers?

Despite very different backgrounds, most designers offer the same advice – reading the brief and planning your work on paper are two frequent suggestions. Design is wonderfully subjective though, and we all have different ways of getting better results. Here are some of the things that have helped me become a better designer…

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